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New Media Age editor Justin Pearse to join Bite Communications

his time at New Media Age Pearse oversaw the title s move to become a digital-only publication ...

MediaCom partners with InMobi to develop mobile campaigns

The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ...

Media Bitch's Diary 24 May

's chief executive gets up to in his spare time and is crowned champion with the Media Nomads....of selective amnesia, but this girl wishes you a very happy birthday when it comes. Shooting Times ...

AMV's Paul Brazier to chair Campaign Big Awards jury

Brazier will head a jury consisting of eight specialist panels that will judge winners by media channels. For the first time, the awards will also present golds for a Campaign Big Agency of the Year in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ...

Agency concern over post-COI plan

They were also doubtful about whether sufficient resource has been committed to make it work. Concern centres on the complexity of the new procurement contracts that will be introduced later this year. At the same time, they are fearful about possible friction between government procurement specialists ...

Nike 'my time is now' by Wieden & Kennedy London

Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery, for its latest campaign.

Old El Paso readies Jubilee-themed campaign

, as the kick-off event to the 'Summer of Euphoria', is the perfect time to engage our consumers." Mooge said ...

Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'

and BMRB. Time spent reading is also believed to have increased, driven by digital versions (excluding ... . Perhaps more surprisingly, the amount of time spent reading printed newspapers is also reported to have ... financial return." Follow Arif Durrani on Twitter: @DurraniMix ...

C4's Benton heads Arena investment

for our clients." Benton said: "I'm delighted to be joining Arena Media at an exciting time. They have ...

My Media Week: Ellie Edwards

Monday I wake up at 6:15am my usual time after my husband gets out of the shower. With both of us working full time and with two small children, our morning routine is like military precision ... at lunchtime and then quickly grab a sandwich at my desk while catching up on The Sunday Times Business ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.