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Consuming the digital Olympics

will they blame? Audiences will have an unprecedented choice of video experiences at any one time, from ... Games, in 2008, UK viewers used video on demand and red button technology to help overcome the time ... through its site. But this time the primary benefit may be setting one s own sporting agenda as a way ...

Think BR: Accessing the Olympic pound

Many eyes in the UK are currently focused on the retail sector. As the most visible barometer of consumer confidence and a tangible indicator of the economy as a whole, the act of stimulating retail sales is key in times of recession. Another aspect of this sector is soon to attract eyeballs ...

Northern & Shell to unveil £40.2m post-tax profit

Financial results to be published by Companies House later this week are expected to show ... in 2010 according to its previous financial results . A spokesman said the increase was actually ... for 2011. In 2010 it reported a pre-tax profit of 30.3m, which was three times the amount it made in 2009 ...

Consumers and their mobile devices

, accessing content the most frequently. Their media time is broken up into regular 'snack' sessions throughout the day rather than prolonged periods of browsing. Tablet users spend the most time on digital ... . Tablets are also the preferred method of filling in spare time, and one particularly interesting trend ...

Large-scale NFC ads trial gets 3,000 people to interact

on the move." The research was made up of four parts: real-time data capture of the number of interactions ...

Think BR: The search for white space

tools, which result in us shedding our ancient capabilities. And we have been doing this for a long time ... ancestors. But few of us would gladly step back across the ocean of time. We feel we have progressed ...

Brand barometer: Volkswagen Polo viral campaign reviewed

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DMGT'S national and regional titles axe nearly 600 jobs

overtaken the New York Times' monthly traffic in December last year to become the world's most popular ...

Future plans new launch as iPad sales hit £3m

, according to the financials, while growing, are for the moment dwarfed by printed revenues, at 9.6m ... publishers in sales volumes and number of titles. That is a sign of how far we have come in a very short time ...

Think BR: Brands and the pleasure principle

target consumers each night. At the time, with TV channels countable on one hand and Sky+ years away ... engagement with you - whether it s my time to watch an ad, download a free app, or pick you off the shelf ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.