National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
time the National Trust has used augmented reality technology and fits in with its growing commitment ...
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Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
." The London 2012 Olympics marks the 25th time that Omega has been the official Olympic timekeeper. However ...
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign ... . The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times and has been shared 23,573 times this week. Top of the chart last week, an ad for Copenhagen ...
AMV's Paul Brazier to chair Campaign Big Awards jury
24 May 2012 | by Ian Darby
Brazier will head a jury consisting of eight specialist panels that will judge winners by media channels. For the first time, the awards will also present golds for a Campaign Big Agency of the Year in each of the media channels. These are: digital and interactive, direct, film, outdoor, press, radio ...
Agency concern over post-COI plan
24 May 2012 | by John Tylee
They were also doubtful about whether sufficient resource has been committed to make it work. Concern centres on the complexity of the new procurement contracts that will be introduced later this year. At the same time, they are fearful about possible friction between government procurement specialists ...
All about ... Facebook's future
24 May 2012 | by Alasdair Reid
General Motors' timing, it has to be said, is immaculate. A mere breath before Mark Zuckerberg ... .73, it seems that the Facebook dream bubble may have started to burst just in time for it to go public ... cent of respondents said they wouldn't feel safe using the platform for financial transactions ...
Things we like
24 May 2012
Motion, which is allegedly 100 times more instinctive than the industry leader, Microsoft's Kinect motion ...
Double Standards - 'Out-of-home and mobile will be great partners'
24 May 2012
and that your average consumer is spending considerably more of their time outdoor. But the crux ... and the momentum is gathering. It's only a matter of time before mobile/OOH interactions and transactions enter ... interviewees cited NFC as a driver to purchase a smartphone next time round, after the demo. - Does mobile ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
), at the time the RAB was doing something new. When it launched, McArthur and his two colleagues had just ... RAB has managed to retain its importance to the industry and has developed with the times ...
Is Saturday key for brands?
24 May 2012
.7 million rising to 2.7 million; while The Daily Telegraph jumps from 519,319 to 760,956 and The Times from ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
