Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
's drive to get SMEs using its ad products comes at a time when the company is under intense pressure ...
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Brand Manager of the Week: Andy Irving
30 May 2012
. What is your all-time favourite slogan? The simplicity and emotional resonance of 'Just do it ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
, Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back to the early ...
William Hill offers free £5 bets on kids' call-ups
28 May 2012 | by Matthew Chapman
Chris made his debut for England against Greece at Old Trafford in 2006. At the time the bet had ...
West Brom replaces Bodog with Zoopla
25 May 2012 | by John Reynolds
with online property search and research." There have been reports of financial problems at Bodog in the US. ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
2011, the New Jersey Nets and Toronto Raptors played twice in London, the first time a regular season ... - this time for Olympic gold - a major marketing push is under way, as its bosses aim to shake off its niche ... years' time? Our commissioner, David Stern, talks about having franchises in Europe, and we would ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
=chartjs", chartDateRange: "all_time", background: "#FFFFFF", fontColor: "", ruleColor: "#CCCCCC", hoverBackground: "#F2F1EC ...
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
According to the Financial Times , citing a person familiar with the subject, Facebook could ... by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time ... of TBG Digital, told Marketing at the time : "No one has worked out the value of a Facebook Page ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
but impressively successful. Within a short time, for every game of football, rugby or cricket you watched ...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
Who' programme logo and Virgin founder Branson using a time machine, implied that the long-running BBC ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
