Media choice: Financial Times
09 May 2007 | by Lucy Unger, Managing partner EMEA, Fitch
On 23 April the world woke up to a new Financial Times....: Financial Times Group. ...
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The Financial Times
20 Jan 2000 | by POPPY BRECH
The Financial Times next week kicks off the first stage of a pounds 7.5m marketing campaign...The Financial Times next week kicks off the first stage of a pounds 7.5m marketing campaign promoting its new consumer focused personal finance web site, FT Your Money.com, which launched in December. Targeted at a broad consumer market the new campaign is designed to emphasise the ways ...
Financial Times launches campaign
21 Apr 2009
Financial Times has launched a campaign called 'Rabbit', created by DDB London, to promote its
People moves: Financial Times
07 Jul 2004
Dominic Good is to join the Financial Times in the new role of ad sales director for EMEA. His
Media: Lifeline - Financial Times
11 Nov 2005
1991: As Richard Lambert is appointed editor of the Financial Times to succeed Sir Geoffrey Owen ... , the timing is miserable. Not only has the dotcom bubble burst, but the year brings corporate scandals ... : As the recession bites, the paper slumps into the red for the first time. Gowers has been charged with increasing ...
Media: Lifeline - Financial Times
28 Jan 2005
1999: Buoyed by the dotcom boom, which has boosted not only ad revenues but circulation too, the Financial Times redesigns, then begins launching a series of new sections and supplements. The Business is the first of these, followed in 2000 by Creative Business, Inside Track and a new sports section. 2001 ...
Direct choice: Financial Times
30 Jun 2009 | by Steve Stretton, Creative partner, Archibald Ingall Stretton
It's very rare these days to see a nicely constructed bit of folding box-board with a lovely matt-laminate smeared all over.
Rethinking BBC radio would be a grave mistake
17 Jul 1997 | by RAYMOND SNODDY, Financial Times media c
product or service has to be refreshed and renewed in time, but the clever thing is to do it gradually so...One of the golden rules of marketing anything is not to upset your existing customers. Every product or service has to be refreshed and renewed in time, but the clever thing is to do it gradually ... - an interesting concept in radio - or move them to times when I won t be available to listen. This is the work ...
Media: The competition is on to exploit pounds 20bn of shares
27 Feb 1997 | by RAYMOND SNODDY, Financial Times media c
It must be a very sad time for the FMCG marketing mob. There are, unfortunately, finite limits...It must be a very sad time for the FMCG marketing mob. There are, unfortunately, finite limits ... lies elsewhere. Everyone involved in luxury goods and financial services is, or by now certainly should be, planning the campaign of their careers. Bankers and financial planners are already ringing ...
MEDIA: Now C5 backers must face up to a cash challenge
10 Jul 1997 | by RAYMOND SNODDY, Financial Times media c
, that some small dent could be made in airtime inflation. But that was a long time ago...., that some small dent could be made in airtime inflation. But that was a long time ago. An urgent ... and do nothing in the hope that more viewers will tune in over time, or go to the opposite extreme ... . New programmes can sometimes take a week or two to drum up an audience - so the time to review ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
