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of the survey would influence premiums (which they won t). The release was timed to coincide ... motor, insurance and financial trade magazines. Most coverage was quite detailed, laying out ... certainly achieved its aim of winning wide coverage for Touchline Insurance. The release was well timed ...
s News International with a bizarre promotion to give its readers a free copy of the Times....and is the smallest selling newspaper. Over the last six months, the Times and Financial Times have been the only ... s News International with a bizarre promotion to give its readers a free copy of the Times ... , and flagged the promotion on its front page mast-head with the Times emblazoned in large type ...
Launched four years ago, Cityscreen is a real-time text-based magazine, providing news...Launched four years ago, Cityscreen is a real-time text-based magazine, providing news ... , financial traders worldwide. Tactics In February 1998, Cityscreen worked with London ... . It is too early to judge the financial success of this campaign, but agency interest is definitely there ...
Last Saturday my children started tussling over the Mirror, the only time I ve ever seen them show...Last Saturday my children started tussling over the Mirror, the only time I ve ever seen them show any keen interest in any paper. The reason was simple. For the first time a British ... by this time next year. The good times are not going to last for that long. ...
: Nexus Public Relations Campaign: Bramley Apple Week Timing: 5-11 February 1996 Budget: pounds 30,000...: Nexus Public Relations Campaign: Bramley Apple Week Timing: 5-11 February 1996 Budget: pounds 30 ... cent of non-buyers believe that to cook with the product is time consuming. Objectives ... , the Independent, the Times, the Daily Star and the Daily Mirror. Verdict The campaign won ...
AT THE KEY STROKE: The time is ripe for cutting a swathe through paperwork in favour of on...AT THE KEY STROKE: The time is ripe for cutting a swathe through paperwork in favour of on ... dismissive about CD-ROM. It s a nice idea which we were interested in at one time, but the web ... s principal customers are young people and first time buyers. Research shows that roughly a third of all ...
financial killing on its game. Objectives To increase sales through maximum media coverage ... pedestrians, so little time . Another highlight was a Carmageddon banger race, with a final shock ... ran stories with images. Time Out, Empire, Loaded, Esquire and Arena followed suit ...
looks as though it has been flown on more times than it care to remember? Is it an anorak? Or ... successful PR campaigns are built. In tandem with the massive financial growth of the PR industry ... activity. It s time we agree on what, we as PR planners, should wear ourselves. David Michie ...
interactive, says Evans. Calcom Group trained staff for the launch of Barclays new direct financial ... skills rather than their financial expertise and undertook an intensive training course designed ... message through to how you finish the call, while at the same time meeting the needs of the consumer ...
are sent to the charity s solicitors for approval. When dealing with financial organisations for example ... to make its financial services more appealing to the consumer. In particular, it was concerned about ... . It was the first time St John Ambulance had appeared on TV as a brand and the benefits of an extensive PR ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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