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Meet Caroline Halliwell, Financial Times

Caroline Halliwell is director of brand and B2B marketing for the Financial Times...Brand controlled? Financial Times. What are your main priorities over the next 12 months ... We live in Financial Times to refresh the brand and iterate its relevance to a younger market ... aims to convey that time-poor professionals can go directly to the important news and analysis ...

The Financial Times 'ducks' by DDB UK

DDB UK has created a new press ad for the Financial Times to launch this week....With the Euro and EU in deep crisis, the ad shows the member nations are getting picked off like a duck shoot in a fairground. The print and online advertisements will appear in the Financial Times and on FT.com ...

Financial Times 'stay on top of the world' by DDB UK

to highlight the Financial Times' position in the US as a global provider of business news.

FT to kick off £1 subscriber trial

LONDON - The Financial Times (FT) and FT Weekend are looking to recruit subscribers with a direct...The Economist and Time Out, while emails will target prospects taken from the FT database. ...

The Run To Global 'the run to Monaco' by WCRS

launching its rally event, The Run To Monaco, in conjunction with the Financial Times....posters that will appear the in The Financial Times. ...

FT promotion highlights high-value audience appeal

LONDON - The Financial Times has turned to bird spotting to target media planners and buyers...-worth individual, the business decision maker, the entrepreneur, the client-facing professional, the financial ...

Planet Media - A speed-read guide to the major developments of the week

Facebook, Bebo, Nuts, Daily Mirror, Joost, Telegraph Media Group, Dailymotion, Financial Times..., giving sharper images and smoother streaming. NEWSPAPERS Financial Times Group up Advertising revenue at Financial Times publisher, Financial Times Group, rose 1% year on year during the first nine ... International business titles, including the Financial Times, The Economist and National Geographic, have ...

Antidotes for anxious times

into this financial quagmire? I certainly am...., this is where we are and I'm not going to waste any more time or energy moaning about it. This climate's here ... . Marketing ideas go out of the window and sales tactics kick in. There was a time when high-street sales took ... thereafter. In tricky times, we do have to stick to our game plan. That game plan needs to be fluid, yet ...

Bank ads hit an all-time low

HBOS and Lloyds saver campaigns annulled by steep decline in confidence in financial sector....Rarely a day has gone by this autumn without a financial institution either going under, being ... consumer ratings, the latter's buzz score plummeted to an all-time low. However, despite consumers' anger ... in the banking and financial sector. The free-fall of HBOS's share price after the takeover by Lloyds TSB ...

Justifying Nabs funding in an age of financial austerity

centenary in two years' time, have got a lot to answer for. Media companies, which account for more than ... contributors to the organisation because there are a lot of them and they have more financial resource than any ... ." The appointment of Pearman and Georgiadis is significant as it marks the first time that Nabs has consciously set ...

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