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Financial Times targets businesses with new campaign

The Financial Times is rolling out a global corporate marketing campaign to promote the FT...in Financial Times campaign , which was created by DDB in 2007. Caroline Halliwell, FT director of brand ... application. Following The Financial Times decision to withhold its monthly ABCe figures , it recently ... Management Today, Legal Week, Accountancy Age and Time. It features three ads showing an unarmed police ...

Financial Times' Tom Glover moves to wider digital role at Pearson

A senior comms figure has moved from the Financial Times to take on a new global digital...Tom Glover will be starting his role as director of communications for the Pearson technology division on Monday, having been deputy director of comms at the Financial Times. His responsibilities ... , he had stints at both Orange and Weber Shandwick. As well as the Financial Times Group, Pearson ...

FT to expand video content after studio investment

The Financial Times is to expand the video content it creates into major panel discussions

Ketchum Pleon merges with DDB Financial in Paris

Ketchum Pleon Paris has merged with fellow Omnicom Group agency DDB Financial to beef up the agency...DDB Financial will retain its name and operate out of Ketchum Pleon s Paris office. Fabrice Baron, president of DDB Financial, will continue to lead the DDB Financial team. Ketchum Pleon Europe ... s major financial centres. In France, it will clearly reinforce the agency s corporate offering, giving ...

Brunswick grabs financial brief for Daily Mail owner

The publisher of the Daily Mail has handed its financial PR account to Brunswick....for comment. The appointment comes at a delicate time for the media owner as the company faces falling ...

Fishburn Hedges loses two senior financial specialists

Fishburn Hedges has lost two of its most senior members of the agency's financial services business....previously served as co-heads of Fishburn s financial practice, with Berry working for more than seven years ... was unable to confirm details on his eventual destination at this time. Berry is to join HSBC in May ... to have scaled back the financial comms side of its business in recent years to concentrate on corporate ...

Focus: Starting up during a recession - Can hard times create successful start-ups?

An economic downturn would appear to be the worst possible time to launch a PR agency...in pricing and negotiation Raggett says even during tough financial times agencies need to ensure they do ... that a tough economic climate may actually be the best time to launch a business. Former CIPR ... called Standing Tall Communications. 'A recession is actually the best time to start a PR agency ...

Financial Services Compensation Scheme reviews ad account

The Financial Services Compensation Scheme is looking for an agency to handle its advertising

Consumer Financial Education Body in search for agency

The Consumer Financial Education Body, which was launched by the Financial Services Authority

Maxus appointed to financial services media brief

WPP agency Maxus has been awarded the media planning and buying brief for financial trading firm...is owned by Forex Capital Markets and includes several financial trading platforms. Trading through ...

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