Direct choice: Financial Times
30 Jun 2009 | by Steve Stretton, Creative partner, Archibald Ingall Stretton
It's very rare these days to see a nicely constructed bit of folding box-board with a lovely matt-laminate smeared all over.
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With the national press marketplace struggling, it's good to see one title bucking the trend.
It's very rare these days to see a nicely constructed bit of folding box-board with a lovely matt-laminate smeared all over.
Financial Times has launched a campaign called 'Rabbit', created by DDB London, to promote its coverage and analysis of this week's Budget.
On 23 April the world woke up to a new Financial Times.
Can the FT's redesign and new advertising campaign help it to keep pace with its rivals?
The paper's editor has quit amid rumours management refused to back his domestic strategy.
After booming then bursting along with the dotcom bubble, the FT is finally back on track
Dominic Good is to join the Financial Times in the new role of ad sales director for EMEA. His remit will include UK display ads.
The Financial Times next week kicks off the first stage of a pounds 7.5m marketing campaign promoting its new consumer focused personal finance web site, FT Your Money.com, which launched in December. Targeted at a broad consumer market the new campaign is designed to emphasise the ways in which the...
LONDON - The Financial Times has released details and a video demo of its iPad app, which subject to Apple approval will go live in the very near future.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.