Media choice: Financial Times
09 May 2007 | by Lucy Unger, Managing partner EMEA, Fitch
On 23 April the world woke up to a new Financial Times....: Financial Times Group. ...
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The Financial Times
20 Jan 2000 | by POPPY BRECH
The Financial Times next week kicks off the first stage of a pounds 7.5m marketing campaign...The Financial Times next week kicks off the first stage of a pounds 7.5m marketing campaign promoting its new consumer focused personal finance web site, FT Your Money.com, which launched in December. Targeted at a broad consumer market the new campaign is designed to emphasise the ways ...
Financial Times launches campaign
21 Apr 2009
Financial Times has launched a campaign called 'Rabbit', created by DDB London, to promote its
People moves: Financial Times
07 Jul 2004
Dominic Good is to join the Financial Times in the new role of ad sales director for EMEA. His
Direct choice: Financial Times
30 Jun 2009 | by Steve Stretton, Creative partner, Archibald Ingall Stretton
It's very rare these days to see a nicely constructed bit of folding box-board with a lovely matt-laminate smeared all over.
Media: Supplementary benefit
27 Mar 1997 | by RAYMOND SNODDY, financial Times media c
The Times has teamed up with IPC magazine Marie Claire to publish two supplements looking...The Times has teamed up with IPC magazine Marie Claire to publish two supplements looking at fashion and couples having make-overs. The first, a 32-page supplement called Women on Men , will appear in Marie Claire. The second part, Men on Women , appears in the Times on Saturday April 5. ...
Rethinking BBC radio would be a grave mistake
17 Jul 1997 | by RAYMOND SNODDY, Financial Times media c
product or service has to be refreshed and renewed in time, but the clever thing is to do it gradually so...One of the golden rules of marketing anything is not to upset your existing customers. Every product or service has to be refreshed and renewed in time, but the clever thing is to do it gradually ... - an interesting concept in radio - or move them to times when I won t be available to listen. This is the work ...
Media: The competition is on to exploit pounds 20bn of shares
27 Feb 1997 | by RAYMOND SNODDY, Financial Times media c
It must be a very sad time for the FMCG marketing mob. There are, unfortunately, finite limits...It must be a very sad time for the FMCG marketing mob. There are, unfortunately, finite limits ... lies elsewhere. Everyone involved in luxury goods and financial services is, or by now certainly should be, planning the campaign of their careers. Bankers and financial planners are already ringing ...
MEDIA: Now C5 backers must face up to a cash challenge
10 Jul 1997 | by RAYMOND SNODDY, Financial Times media c
, that some small dent could be made in airtime inflation. But that was a long time ago...., that some small dent could be made in airtime inflation. But that was a long time ago. An urgent ... and do nothing in the hope that more viewers will tune in over time, or go to the opposite extreme ... . New programmes can sometimes take a week or two to drum up an audience - so the time to review ...
Media: Capital campaign
27 Mar 1997 | by RAYMOND SNODDY, financial Times media c
donations for the first time in the UK. Capital will also broadcast live on its Web site the London Awards...Capital Radio is supporting its charity campaign Help a London Child through its Web sites for Capital FM and Capital Gold (www.CapitalFM.co.uk and www.CapitalGold.co.uk). Listeners can pledge donations for the first time in the UK. Capital will also broadcast live on its Web site the London Awards ...
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