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Caroline Halliwell is director of brand and B2B marketing for the Financial Times...Brand controlled? Financial Times. What are your main priorities over the next 12 months ... We live in Financial Times to refresh the brand and iterate its relevance to a younger market ... aims to convey that time-poor professionals can go directly to the important news and analysis ...
LONDON - The Financial Times has released details and a video demo of its iPad app, which subject...the platform they are using to view content and the times at which they visit. In theory, the FT could use this knowledge to target ads at specific groups of users at specific times, but Pinches said in practice it has ...
The Financial Times has acquired Assanka, the London-based developer of its HTML5 web app...In an internal memo to Financial Times staff, John Ridding, the company's chief executive, said ... for mobile devices, Assanka, which was founded in 2003, also built the Financial Times s recently launched ... short one" and it is "already starting to wane". The Financial Times is still using iOS for ad ...
The Financial Times is rolling out a global corporate marketing campaign to promote the FT...in Financial Times campaign , which was created by DDB in 2007. Caroline Halliwell, FT director of brand ... application. Following The Financial Times decision to withhold its monthly ABCe figures , it recently ... Management Today, Legal Week, Accountancy Age and Time. It features three ads showing an unarmed police ...
The Financial Times has launched an Android app for tablets and smartphones, having pulled its iOS
The Financial Times is celebrating after revealing that its Apple iPad app has generated £1m
.3% rise. The Financial Times once again took the crown in the paid-for international daily titles ... .6%. In the weekly category, Time topped the list with an AIR of 3.4% (1,569,000), ahead of The New York Times ...
LONDON - Pearson's Financial Times reaches more senior bankers and financial decision...The survey reflects the media consumption patterns of almost 10,000 senior bankers and financial decision-makers in the world's largest companies. It marks the fifth consecutive time the Financial Times ... for the first time become the top "must-read" in burgeoning Asia, climbing three places on 2006. Meanwhile, CNN ...
LONDON - The Financial Times and The Economist were two of the big winners to come out...economic climate." Rupert Murdoch's The Times and The Sunday Times, down one place from 56 to 55, and BBC ... 500 consumer-brand survey, published in July last year, although rivals Sky and Channel 4 did. Time ...
Prakash Megha is head of advertising for the Financial Times in France and Belgium and is based...Why did you choose France? I had a lot of choice, because the Financial Times has a global presence and we're based in 53 countries. I've worked in the French market before and have been at the FT for 10 years and love the culture, so it felt like a natural fit for me. How are you finding it? It ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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