Direct choice: Financial Times
30 Jun 2009 | by Steve Stretton, Creative partner, Archibald Ingall Stretton
It's very rare these days to see a nicely constructed bit of folding box-board with a lovely matt-laminate smeared all over.
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The Financial Times next week kicks off the first stage of a pounds 7.5m marketing campaign...The Financial Times next week kicks off the first stage of a pounds 7.5m marketing campaign promoting its new consumer focused personal finance web site, FT Your Money.com, which launched in December. Targeted at a broad consumer market the new campaign is designed to emphasise the ways ...
It's very rare these days to see a nicely constructed bit of folding box-board with a lovely matt-laminate smeared all over.
It must be a very sad time for the FMCG marketing mob. There are, unfortunately, finite limits...It must be a very sad time for the FMCG marketing mob. There are, unfortunately, finite limits ... lies elsewhere. Everyone involved in luxury goods and financial services is, or by now certainly should be, planning the campaign of their careers. Bankers and financial planners are already ringing ...
and financial advice, which will be available to all employees. Chris Webster, head of brand marketing for PPP healthcare, said Employee Support is the first time the company has used the PPP brand to target ...
DDB UK has created a new press ad for the Financial Times to launch this week....With the Euro and EU in deep crisis, the ad shows the member nations are getting picked off like a duck shoot in a fairground. The print and online advertisements will appear in the Financial Times and on FT.com ...
FINANCIAL TIMES: Matthew Garrahan has been appointed leisure industries correspondent
FINANCIAL TIMES: Robert Orr has been appointed financial services reporter at The Financial Times
LONDON - Andrew Gowers, currently editor of Financial Times Deutschland , has been named...executive of Pearson, owner of the Financial Times . In a statement, Scardino said, "The spectacular growth of the Financial Times is built on the quality of its journalism, so this is one of the most ... on the Financial Times since 1983. In 1994, he was appointed deputy editor and, in July 1997, he was acting editor ...
LONDON - The Financial Times launches a new global TV advertising campaign this week with a 40...and to reinforce that the world now lives in Financial Times . The television advertising is a further extension of the, We live in Financial Times , campaign, which was launched on April 23 through a range ... activity and direct marketing. Frances Brindle, global marketing director for the Financial Times, said ...
The Maitland Consultancy has hired Financial Times Lex columnist Philip Gawith. He will join...The Maitland Consultancy has hired Financial Times Lex columnist Philip Gawith. He will join the 22-strong financial agency as a consultant. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.