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Brains supports Welsh rugby at the right time

Campaign: Sponsorship of the Welsh Rugby Team Client: Brains PR team: Golley Slater PR (Cardiff) Timescale: June 2004-ongoing Budget: £35,000 In June 2004, brewer Brains became the first Welsh company to sponsor its national rugby team. The deal was part of its overall marketing strategy:...

Campaign: Threepipe links speed formula to mentoring - Corporate Comms

and startups.co.uk. Threepipe says the Financial Times and The Times also intend to run pieces in the near ... quirky, new idea that addressed a serious issue among entrepreneurs,' says Financial Times business ...

Campaign: Federer's racquet gets pitched to amateurs - Consumer PR

on ITV, ITN, the BBC and Sky Sports, as well as Radio Wimbledon. Features appeared in The Times, the Financial Times and The Sunday Telegraph, along with five other national titles and 15 regional newspapers ... and the nano-technology helped us to tell the story about the Wilson racquet,' says The Times sports ...

City & Corporate: Hogarth boosts transport team

bid to boost its transport financial comms work....National Express, Noblet was an associate partner at Financial Dynamics, which is retained by National ...

City & Corporate: SR Technics brings in Merlin for flotation

ZURICH: Aircraft maintenance firm SR Technics has hired Merlin Financial in a bid to bolster...of Merlin's brief is likely to be convincing the financial media and investment community that SR Technics ...

Media relations: TrafficLink seeks new client base

TrafficLink, a provider of real-time traffic reports to TV and radio, is targeting fleet...have previously not had access to a real-time service with its range and accuracy. ...

City & Corporate: Flotation PR needs long-term thinking

Jessops, the high-street camera retailer, is having a hard time, but should anyone be surprised

Morton drafted in

was in the frame to take up the post full-time.

Public Affairs: Hollingsworth lands policy chief role at UK Sport

for the 2008 Beijing games. This time it is concentrating funds on people deemed to have a realistic chance of bringing home a medal. The number of competitors receiving financial aid is thus being slashed from 82 ...

PartyPoker call to UK gamblers

The brand has teamed up with Selfridges' 'Vegas Supernova' event, which kicks off on 22 April. Various in-store celebrity events are planned. PartyPoker is run by PartyGaming, a Gibraltar-based firm. PartyGaming brought in Financial Dynamics to handle corporate and City PR earlier this year (PRWeek, 4 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.