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Profile: Donna Imperato - Straight-talking and self-aware

Donna Imperato's message for the UK PR industry is one of hope. The credit crunch is a 'great opportunity', and PROs should be hitting marketing managers with this line: 'Cutting out $2m from advertising is not going to hurt you, so put $1m into your PR instead,' she argues. Imperato, 48, has had ...

City & Corporate: Adventis launches comms push ahead of flotation

stake in Adventis. Adventis will separate from FPD Savills through the flotation and hopes to use ...

PUBLIC SECTOR BRIEF: Hampshire local authorities pool resources

in the last local election and Winchester City District Council CEO David Cowan said: 'We hope the campaign

EDITORIAL: Self-reliant start to PR's new year

In an interview with the German newspaper Welt am Sonntag, Sorrell says that there is still little cause for hope and that the 'impulse for a breakthrough will only come through in 2004'. He reiterated his view that PR was a growth market in the medium term, but scotched the fondly-nurtured hope that PR ...

Analysis: Haines sees PR benefits in 'Big Tent'

whether this comment offers them hope or confirms their worst fears. ...

INTERNATIONAL: McCann-Erickson launches PR arm in Holland

arm to offer a PR service.' Niezing hopes to draft in staff to build the team as the client ...

Omnicom files SEC report to counter fears of investors

share price. Omnicom, led by CEO John Wren, hoped to reassure investors a week after two US law ...

Reshuffle as Edelman chief Mahony quits

office he hopes to take the business to New York and three European markets within five years. He said ...

GLOBAL RANKINGS 2001: USA - Handle with care. Dot.com demises, changes in the White House, and mergers within the industry have all impacted markedly on the US PR industry. The future still looks bright, but caution is the watchword. Adam Leyland reports

hoped to get the pain out of the way when he announced 70 layoffs in February, but on three separate ...

GLOBAL RANKINGS 2001: CANADA - Courting interest. The US economy may be frozen solid, but PR agencies north of the border are keeping their cool, and continue to attract attention from international agency groups. Chris Daniels reports

push is to become an international player. 'It's our dream to open in London, and we hope ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.