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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

the confidence, flexibility and common sense to act and change course when necessary. NO - Fiona McAnena ...

Omega unveils Start Me Up Olympic drive

, which features an array of Olympic hopefuls and focuses on the pivotal few seconds before they compete....The ad features Jessica Ennis, US sprinter Tyson Gay and several other Omega brand ambassadors and Olympic hopefuls. The soundtrack is a remix of the Rolling Stones' 'Start Me Up'. The ad is expected to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using ...

The changing face of music tie-ups

to discover the world's best unknown dancers, through a competition in which hopefuls created a 60-second ...

How we learned to stop worrying and love failure

as one would hope. I had a run of TV ads that were all banned at one point or another, including one ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

know. We will definitely not know until a day or two before. "I hope it is coming. It could be quite ...

Think BR: Making the most of Euro 2012 sponsorship

it will be interesting to see how it balances its efforts. Sponsors in this country need to hope for a strong ...

Think BR: The future of loyalty goes beyond points and prizes

, and it s not hard to see that pinning all your hopes on a points means prizes loyalty scheme is a dangerous game ...

Brand barometer: Network Rail viral campaign reviewed

Admirable and effective but fails to engage in several ways 6 / 10 Network Rail is embracing online as a medium to warn young men about the dangers of trespassing on rail tracks, with a video starring Olympic medal hopeful hurdler Dai Greene. It is an effective way to reach ...

Clinton-owned Birthdays brand to disappear from high street

s difficult decision. "I am hopeful that the action we have taken will allow us to preserve value ...

Russell Davies: Small insights are at times more helpful than the big picture

for statuses". This should give us all hope - not everyone out there wants to create their own content ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.