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Campaign Viral Chart: Nike interactive ad nets first place

across the web. Following earlier viral success with 'Obamaville', US presidential hopeful Mitt Romney ...

Samsung launches social media hub for Olympics activity

and the Samsung Hope Relay. It also enables users to apply to be a Samsung Global Blogger for the Olympic Games ... Hope Relay and announced it will donate 1 for every mile covered by members of the public ...

Uefa ramps up digital presence in Champions League final run-up

The football organisation hopes to extend its reach by pushing its Champions Festival with live ... the festival. Uefa is also hoping to extend its reach by live-streaming the Ultimate Champions match, which ... hope that the new Foursquare activation coupled with Google+ hangouts will bring the finals of the Uefa ...

One customer's journey

, however, is not so optimised.) Next, I was hoping to log in to the website where I had bought my train ...

A beautiful collision

. The best thing about my phone is MBA pays for the data allowance. In five years' time I hope ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

". Ladbrokes is hoping the hiring of Sky IQ will enable it to offer a consistent proposition through all ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

place to spend our money. I hope it works out for (P G). The best thing for us is that everybody ... , all the better. P G has put the money in the Olympics and that's its choice. I hope it works. We ...

Every Mother Counts 'no Mother's Day' by CHI & Partners New York

by the film-maker Ed Burns, Turlington's husband. "We hope this film becomes a pivotal moment in getting ...

MasterCard unveils PayPass digital wallet

community to create new payment technologies using PayPass, which it hopes in time to develop as the app ...

FindaProperty and Halifax launch home finder app

of looking for or buying a house. "I'm really hopeful that it will be used by people all over the UK ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.