KLM launches nine-month Facebook initiative
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
is opened. KLM said that it hopes to increase its 47,000-strong UK Facebook fanbase by at least 6 ...
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Ladbrokes bolsters eCRM to cope with diversifying platforms
16 May 2012 | by Matthew Chapman
". Ladbrokes is hoping the hiring of Sky IQ will enable it to offer a consistent proposition through all ...
Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
17 Apr 2012 | by Rachel Barnes
at retaining customer loyalty. It hopes to achieve 10% average participation. We continually look at how we ...
Direct mail spend predicted to fall 1% this year
12 Apr 2012 | by Daniel Farey-Jones
on year price increases. That needs to be measured carefully and I'd hope that Ofcom will be mindful ...
Sainsbury's targets mothers with Little Ones revamp
12 Apr 2012 | by Matthew Chapman
". Sainsbury's is hoping to drive sales with its renewed focus on Little Ones by focusing on hundreds ...
Lateral Group hires Mike Cavers as executive creative director
02 Apr 2012 | by Nick Batten
successful insight and data offering. "With Mike on board, we hope to build a recognised, award ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve have received seven nods each. AKQA will be hoping to pick up awards for Best Use of Mobile and Best ...
CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
. In partnership with the FA, Mars plans to build more than 100 Just Play centres. Ultimately, they hope to recruit ...
Data specialist Twenty hit by revenue plunge
06 Oct 2011 | by Daniel Farey-Jones
Twenty's board has been publicly considering strategic options for the company since June and non-executive chairman Mark Patron had no update this week, save for saying it hoped to conclude the process by the end of the year. The company's data sales division, which offers information on home movers to brands, made ...
Albion London to set up DM agency
22 Sep 2011 | by Matt Williams
of eCRM at EHS Brann and Euro RSCG 4D. Jason Goodman, the founder and chief executive of Albion, hopes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
