Search results for Fiona Hope

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Consuming the digital Olympics

will be hoping that the Games help it gain some traction amongst sceptical users. Finally, the growth ...

HP to cut 27,000 jobs in next two years

HP hopes to make annualised savings of up to $3.5bn ( 2.2bn) through the job cuts, which will be reinvested back into the company. The company claims the moves will make "significant improvements in efficiency and customer services during the next several years". In addition HP chief strategy officer ...

Brand barometer: Network Rail viral campaign reviewed

Admirable and effective but fails to engage in several ways 6 / 10 Network Rail is embracing online as a medium to warn young men about the dangers of trespassing on rail tracks, with a video starring Olympic medal hopeful hurdler Dai Greene. It is an effective way to reach ...

Adwatch (May 16) Top 20 recall: Bird's Eye

as the dark art is, how is polar bear going to overcome all of that? Its greatest hope is to create as much ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

, hoping to attract this week's floating footfall. If consumers can be bought this easily, however, even ...

Adwatch (April 18 ) Top 20 recall: Lynx

of priorities. As this range becomes more popular, I hope the creativity in its advertising will grow ...

Direct mail spend predicted to fall 1% this year

on year price increases. That needs to be measured carefully and I'd hope that Ofcom will be mindful ...

Mothercare to close more than 100 stores and revamp online presence

by around 13m by March 2015. The group hopes to transform the struggling brands over the next three ...

ABC to enable newspapers to split Saturday from weekday circ figures

and transparency into the circulation of our national news brands and we hope agencies will find this insight ...

Thomas Cook close to £1.2bn refinancing deal

The company yesterday (9 April) confirmed it was in advanced discussions with its lenders to extend its current financing agreement, as it hopes to draw a line under its recent problems. The 1.2bn deal which involves a consortium of 17 banks including Royal Bank of Scotland and Barclays ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.