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Consuming the digital Olympics

will be hoping that the Games help it gain some traction amongst sceptical users. Finally, the growth ...

Think BR: Making the most of Euro 2012 sponsorship

it will be interesting to see how it balances its efforts. Sponsors in this country need to hope for a strong ...

Think BR: The future of loyalty goes beyond points and prizes

, and it s not hard to see that pinning all your hopes on a points means prizes loyalty scheme is a dangerous game ...

Think BR: What creative businesses can learn from John Lewis

- initiatives which he hopes will encourage more firms to move into full or substantial employee ownership ...

Think BR: Local press must stay local to preserve its future

the vast majority of our profit. Newspapers are still very relevant. I hope I m wrong - but a one ...

CREATIVE STRATEGY: Olympics? On the whole, I'd rather be in Philadelphia

sporting event. In essence, the message is go to the GetAheadoftheGames.com website and hope that your ...

Think BR: Olympic turnaround - Connecting with customers

With all the inherent complications and challenges, it s important to remember why companies spend tens of millions of dollars sponsoring the Olympics. The bottom-line is that they do so because they hope it will make them more money. Whether as a consumer or a key business client; whether you ...

Trading places: this week's people moves

partner. ( Campaign ) Marketing Bupa's global brand director, Fiona McAnena , has left ...

Direct mail spend predicted to fall 1% this year

on year price increases. That needs to be measured carefully and I'd hope that Ofcom will be mindful ...

Think BR: When prophets of profit prove a disappointment

, an innocent reader would have assumed that the original hope of a 7% profit uplift in 2011 would have resulted ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.