Google's Schmidt says he 'disagrees' with EU competition concerns
24 May 2012 | by Sarah Shearman
in the sector" that he hoped Google "seizes this opportunity" to "swiftly" resolve its concerns. The concerns ...
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
the confidence, flexibility and common sense to act and change course when necessary. NO - Fiona McAnena ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
to discover the world's best unknown dancers, through a competition in which hopefuls created a 60-second ...
HP to cut 27,000 jobs in next two years
24 May 2012 | by Matthew Chapman
HP hopes to make annualised savings of up to $3.5bn ( 2.2bn) through the job cuts, which will be reinvested back into the company. The company claims the moves will make "significant improvements in efficiency and customer services during the next several years". In addition HP chief strategy officer ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
know. We will definitely not know until a day or two before. "I hope it is coming. It could be quite ...
Samsung launches social media hub for Olympics activity
18 May 2012 | by Sarah Shearman
and the Samsung Hope Relay. It also enables users to apply to be a Samsung Global Blogger for the Olympic Games ... Hope Relay and announced it will donate 1 for every mile covered by members of the public ...
Brand barometer: Network Rail viral campaign reviewed
18 May 2012
Admirable and effective but fails to engage in several ways 6 / 10 Network Rail is embracing online as a medium to warn young men about the dangers of trespassing on rail tracks, with a video starring Olympic medal hopeful hurdler Dai Greene. It is an effective way to reach ...
Uefa ramps up digital presence in Champions League final run-up
17 May 2012 | by Matthew Chapman
The football organisation hopes to extend its reach by pushing its Champions Festival with live ... the festival. Uefa is also hoping to extend its reach by live-streaming the Ultimate Champions match, which ... hope that the new Foursquare activation coupled with Google+ hangouts will bring the finals of the Uefa ...
Clinton-owned Birthdays brand to disappear from high street
17 May 2012 | by Matthew Chapman
s difficult decision. "I am hopeful that the action we have taken will allow us to preserve value ...
What happens when you are too busy to go to the toilet
16 May 2012 | by Nicola Clark
educate teachers. Here's hoping this next generation can educate the existing establishment on better ways ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
