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Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy
NO - FIONA MCANENA BRAND DIRECTOR, GROUP MARKETING, BUPA In this instance it doesn't mean marketing, does it? It means promotion, marketing activation, or that dreaded word, 'marcoms'. Marketing involves people across a business in shaping its capability to deliver customer value. It's 'the process ...
TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve have received seven nods each. AKQA will be hoping to pick up awards for Best Use of Mobile and Best ...
to communicate an explicit product message, and are hoping for a viral effect, you d better make the content ...
everything I hoped for and more at Warc in a short space of time and have had the pleasure of working ...
Chase and Bank of America Merrill Lynch. It is subject to regulatory approval and the companies hope ...
is hoping that two marketing drives will help grow sales of the company's Veg Pot range from 12.1m in 2010 ... restructure cut 500 jobs. 80: PETER HOPE - VAUXHALL Hope's staying power (he has been at Vauxhall ...
Last year may not have delivered the bounce-back that media owners were hoping for, but the latest
If 2010 was a year in which marketers collectively held their breath and hoped for recovery, it is somewhat fitting that 2011 will be a year when marketers can afford to breathe a little easier. While the unprecedented squeeze on public spending will only exacerbate fears of a double-dip recession, there are signs ...
. Government cuts Let s hope they ve got it right, because we need them to be right. I think we probably did ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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