Cow to refresh Burger King in UK
15 Jul 2005 | by Tom Williams
market and hope to make sure we increase our share of stomach,' Hughes said. Cow prevailed in a five ...
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Wickes promotes football link-up
22 Jul 2005 | by Ian Hall
in more corporate cash. The Football League hopes to have five further second-tier Championship sponsors ...
Corporate Rebrands: Surviving change
11 Feb 2005
Maestro logo appears on ATMs or tills. With a common brand the company hopes consumers will be less ...
Campaign: Second Opinion
22 Oct 2004
Football fans are irrational - every season brings fresh hopes, joy, despair and laughter, whether you support a big or small club. This campaign keyed into a vital part of the real fan's make-up - the capacity for irony and irreverence. The PR team added a funky edge to the brand by selecting aspirational ...
Opinion: Leader - Draw a line under WPP market share
17 Sep 2004 | by Gidon Freeman, gidon.freeman@haynet.com
there will be hoping completion comes soon. ...
Campaign: Guerrilla stunt - Greenpeace slams Sainsbury's GM milk
18 Jun 2004 | by Donna Werbner
a trial of GM-free milk since the end of 2003.' Derby Trader reporter Fiona Dryden adds: 'The ... invasion and the subversive humour of pantomime. Let's hope the big corporates have a sense of humour ...
CAMPAIGN: Consumer PR - Tattoo studio proves big hit at Selfridges
05 Sep 2003 | by Mark Johnson
's Real Story with Fiona Bruce, BBC Breakfast News and Ten O'Clock News were among the nine TV programmes ...
ABS names Brodeur as sole PR agency
14 Mar 2003
, but is hoping to boost its business in selling products to firms. Cooper said products could include office ...
Internal Comms: Talking to the Group
14 Feb 2003 | by Adam Hill
design agency that is hoping to work on the Rewards brochures. Smith sees her role as providing channels ...
City PR firms line up in battle for Safeway
17 Jan 2003 | by Holly Williams
hoping to acquire the stores group.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
