The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
to discover the world's best unknown dancers, through a competition in which hopefuls created a 60-second ...
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
the confidence, flexibility and common sense to act and change course when necessary. NO - Fiona McAnena ...
We'll Call You - McVitie's Jaffa Cakes
16 May 2012
? McVitie's: Yes. Mktg: OK. I was hoping to find out when the milk-chocolate ones would ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
place to spend our money. I hope it works out for (P G). The best thing for us is that everybody ... , all the better. P G has put the money in the Olympics and that's its choice. I hope it works. We ...
German shower specialist Hansgrohe hands GolinHarris global brief
02 May 2012 | by Alec Mattinson
our position as leaders in the global premium and luxury shower and bathroom fittings market. We hope ...
Hope&Glory called in to promote ERGObaby
30 Apr 2012 | by John Owens
Hope&Glory has been handed a half-year brief to help spread the word about a baby carrier company...it introduce the ERGObaby baby carrier from the United States. Hope Glory s consumer brief is to build brand ... brand campaigns. Hope Glory managing partner Jo Carr will lead the project, which was won following a ... Clogs, said: The ERGObaby carrier has something of a cult following in the States and we re hoping ...
Kraft Foods appoints Jo Bradley as acting head of comms
26 Apr 2012 | by John Owens
with Cadbury, plus the lure of cheap chocolate. Why wouldn t you want to get involved? Fiona Thorne, CEO ...
Olympics and Diamond Jubilee fuel UK's rise as design nation
20 Apr 2012 | by Anna Richardson Taylor
stated that the UK would 'surely be hoping that the "Olympic effect" starts to improve low scores ...
Brand Manager of the Week: Ben Hitchcock
18 Apr 2012
head over the horizon. What is your all-time favourite slogan? I hope the person who came up ...
Hamleys switches from Seventy Seven PR to LightBrigade
03 Apr 2012 | by John Owens
that of fellow managing partners James Gordon-MacIntosh and Jo Carr, who went on to set up Hope Glory . ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
