M&S multichannel trial will 'feed acceleration of mobile selling'
12 Mar 2012 | by Ed Owen
stores. "By integrating QR codes into our decor we hope to make it easier for customers to choose ...
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Luxury clothing label Beulah brings in Rain Communications
13 Apr 2012 | by Hannah Crown
The independent agency, which counts John Lewis and Avon among its clients, will develop a fashion media-focused strategy to boost stockist enquiries and online sales, while also assisting with the brand s autumn launch. The account will be headed by associate director Fiona O Rorke, who reports to Beulah ...
Tapping into the potential of GenerationYNot
09 Mar 2012 | by Nicola Clark
with Generation Y doesn't always make financial sense. The beauty industry has been selling 'hope in a jar ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
shift for some traditional retailers. The consumer divide White sees signs of hope, however ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
editor-in-chief Fiona McIntosh as a consultant, has axed much of the editorial on its site after research ... If a brand is in a low-interest sector, it can scarcely hope to follow Nike, BMW or Burberry ...
Triumph International seeks agency for global relaunch
26 Jan 2012 | by Anne Cassidy
The brand, which has its headquarters in Switzerland, is holding meetings with agencies and inviting them to pitch for the business, which initially involves the creation of a global campaign. Triumph is hoping to raise its profile as it aims to take market share from lingerie rivals ...
Mywardrobe.com shifts editorial focus in favour of sales drive
24 Jan 2012 | by Nicola Clark
The decision marks a marketing U-turn for the brand, which appointed former Grazia founding editor Fiona McIntosh as creative director in October 2010. A spokeswoman for Mywardrobe confirmed that McIntosh, who was a consultant, left the business last November. Sarah Curran, the site's founder ...
My YouTube ad of the week: Amy Kean, MPG Media Contacts
20 Jan 2012
and pleases others, and it takes risks. And I hope it s not just because I work in advertising that, after ...
Pitch Update
19 Jan 2012
an upcoming campaign. Now a tip that many will hope doesn't materialise. Following last week's news ...
Alfred Dunhill launches Olympian campaign
17 Jan 2012 | by Matthew Chapman
Rowing legend Matthew Pinsent, double Olympic gold medal-winning sailing champion Iain Percy and Olympic gymnastics hopeful Louis Smith appear in the Voice campaign. The brand is aiming to eschew the world of celebrity and instead, portray real men of distinction of different ages and different ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
