Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
: 'To fly. To serve.' The brand will hope the engaging executions can help renew its position as one ...
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Food Advertising Unit to study effect of ads on children
01 Dec 2011 | by John Reynolds
The AA's food division, the Food Advertising Unit, is believed to be conducting a study of the volume and nature of advertising to which children are exposed. It hopes that the research will help the industry combat claims that it is unduly influencing children. The plan comes as the Department ...
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
to Nielsen. Rudgard hopes to change that, with help from brand extensions, including vegetable crisps ...
Yum! to refranchise Pizza Hut UK
06 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
The disclosure was made in the fast food company's latest quarterly results, which revealed it had taken a $76m ( 50m) impairment charge on its UK Pizza Hut business ahead of its hoped refranchising of the business. Yum! is looking for a company to run the 700-strong restaurant chain and operate it as a ...
Domino's launches Facebook Check-In Deal
23 Jun 2011 | by Sarah Shearman
know that our Facebook fans love to interact with us and hope these activities will really help to whet ...
McDonald's to sell certified sustainable fish
20 Jun 2011 | by John Reynolds
McDonald's is hoping to boost its environmental credentials by sourcing its fish from suppliers
Pizza Hut to offer free unlimited salad to raise health credentials
18 May 2011 | by John Reynolds
to Pizza Hut, it sells more than 4,8000 tones of salad every year. It now says it hopes to double ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
is hoping that two marketing drives will help grow sales of the company's Veg Pot range from 12.1m in 2010 ... restructure cut 500 jobs. 80: PETER HOPE - VAUXHALL Hope's staying power (he has been at Vauxhall ...
Domino's to integrate behavioural economics
05 May 2011 | by Andrew McCormick
planning makes those insights more relevant than ever.' Arena Media hopes other brands will use ... into the agency's processes. The tool has been accredited by Sussex University, which the agency hopes will add ...
Profile: Jennelle Tilling, vice-president of marketing, UK and Ireland at KFC
06 Apr 2011 | by John Reynolds
, KFC is on target to open 38 branches, creating 1700 jobs. It hopes the expansion will be justified ... nationwide. This, hopes KFC, will up the ante against it rivals, leaving it better-equipped to take on more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
