Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
as the dark art is, how is polar bear going to overcome all of that? Its greatest hope is to create as much ...
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We'll Call You - McVitie's Jaffa Cakes
16 May 2012
? McVitie's: Yes. Mktg: OK. I was hoping to find out when the milk-chocolate ones would ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
place to spend our money. I hope it works out for (P G). The best thing for us is that everybody ... , all the better. P G has put the money in the Olympics and that's its choice. I hope it works. We ...
Gravity Road lands content brief from Bombay Sapphire
03 May 2012 | by Jeremy Lee
people the longer they spend with it. We hope it will light that spark of imagination in all of us ...
Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted
01 May 2012 | by Loulla-Mae Eleftheriou-Smith
and five Olympic hopefuls: GB table tennis player Darius Knight; US hurdler David Oliver; Russian sprinter ...
Kraft Foods appoints Jo Bradley as acting head of comms
26 Apr 2012 | by John Owens
with Cadbury, plus the lure of cheap chocolate. Why wouldn t you want to get involved? Fiona Thorne, CEO ...
Clipper Tea turns to Aardman Animation for TV push
25 Apr 2012 | by Kate Lloyd
with tea bags and hot water. The agency hopes the queue of cups will reflect Clipper's position ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
, hoping to attract this week's floating footfall. If consumers can be bought this easily, however, even ...
Kellogg's repitches lobbying brief over conflict
17 Apr 2012 | by Matt Cartmell and Alec Mattinson
The Chime Communications-owned agency last month won a multi-faceted corporate, financial and public affairs brief to handle the spin-off of Kraft s global snacks business, since named Mondelez International. It is thought Chime hoped to run the lucrative, Europe-based Mondelez account, which includes ...
Helen Edwards: David Cameron is wrong to put price on binge drinking
04 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year
stay behind after school, in the hope that the perpetrator of some misdemeanour will confess ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
