Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
across the web. Following earlier viral success with 'Obamaville', US presidential hopeful Mitt Romney ...
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Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
, which features an array of Olympic hopefuls and focuses on the pivotal few seconds before they compete....The ad features Jessica Ennis, US sprinter Tyson Gay and several other Omega brand ambassadors and Olympic hopefuls. The soundtrack is a remix of the Rolling Stones' 'Start Me Up'. The ad is expected to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using ...
HP to cut 27,000 jobs in next two years
24 May 2012 | by Matthew Chapman
HP hopes to make annualised savings of up to $3.5bn ( 2.2bn) through the job cuts, which will be reinvested back into the company. The company claims the moves will make "significant improvements in efficiency and customer services during the next several years". In addition HP chief strategy officer ...
Samsung launches social media hub for Olympics activity
18 May 2012 | by Sarah Shearman
and the Samsung Hope Relay. It also enables users to apply to be a Samsung Global Blogger for the Olympic Games ... Hope Relay and announced it will donate 1 for every mile covered by members of the public ...
BlackBerry looks to trump Samsung with NFC campaign
14 May 2012 | by Matthew Chapman
BlackBerry is hoping to steal a march on Samsung by heavily pushing its near field communication
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
community to create new payment technologies using PayPass, which it hopes in time to develop as the app ...
Samsung tipped to unveil London 2012 Olympic phone
03 May 2012 | by Matthew Chapman
Samsung is a sponsor of the London 2012 Olympic Games and has already launched a global blogger programme to back the event. Sunny Hwang, vice-president and head of global sports marketing at Samsung, told Marketing that the Olympics is at the centre of the company's brand marketing, which it hopes ...
LG seeks 3D TV boost with strategy shift
01 May 2012 | by Matthew Chapman
, screening around summer blockbusters such as Prometheus and The Amazing Spider-Man. LG also hopes its 3D ...
Sonos to sponsor Geoff Lloyd's Hometime Show
13 Apr 2012 | by Maisie McCabe
and we know he loves it, so we hope that genuine interest from him will come across and add something ...
BaseKit calls in Hope&Glory for start-up account
10 Apr 2012 | by John Owens
Hope&Glory has won the PR account for fast-growing tech start-up firm BaseKit....countries. The Hope Glory team will be reporting to Nichola Sharpe, V-P of brand and comms, at BaseKit ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
