Ruder Finn picks up controversial Maldives brief
26 Apr 2012 | by Matt Cartmell
our hope was that no responsible PR firm would shake hands with a dictatorship that toppled a ...
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KLM launches nine-month Facebook initiative
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
is opened. KLM said that it hopes to increase its 47,000-strong UK Facebook fanbase by at least 6 ...
Razorfish scoops Emirates social media business
19 Apr 2012 | by Anne Cassidy
. The airline hopes to make its brand more relevant to a wider audience, as well as driving loyalty among existing customers. Emirates is hoping to catch up with rivals such as American Airlines and Air France ...
PR industry urged to shun Maldives tourism brief
19 Apr 2012 | by Matt Cartmell
the international PR industry to think very carefully before shaking hands with this regime. 'Clearly the hope ...
Thomas Cook close to £1.2bn refinancing deal
10 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The company yesterday (9 April) confirmed it was in advanced discussions with its lenders to extend its current financing agreement, as it hopes to draw a line under its recent problems. The 1.2bn deal which involves a consortium of 17 banks including Royal Bank of Scotland and Barclays ...
Hit or Miss? British Airways launches airplane-themed pop-up restaurant
05 Apr 2012
it James Gordon-MacIntosh, managing partner, Hope Glory PR BA2012 combines nostalgia with contemporary ...
Tunisia seeks to lure back tourists following revolution
28 Mar 2012 | by Matthew Chapman
Tunisia is hoping to attract tourists back to the country by launching a campaign next week after a
IHG launches hotel brand for Chinese consumers
19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
in China, with over 160 hotels in 60 cities, which the group hopes will extend to a total of 100 cities ...
Holiday Inn promotes Olympic Village association with campaign
07 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
The chain, part of InterContinental Hotels Group (IHG), is looking to promote the fact that it will house more than 17,000 athletes in the Olympic Village. TV, outdoor, radio and digital activity, which breaks on 12 March, will feature a host of Olympic hopefuls using Holiday Inn facilities ...
VisitScotland looks to stars for £140m Disney boost
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
featuring Billy Connolly, Emma Thompson and Robbie Coltrane, which it hopes will bring £140m of economic...cinema-goers into visitors to Scotland. VisitScotland hopes to bring a return on investment of around ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
