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Branding: Brand in the news - Aviva

Aviva is an odd name. More like a small car. Or, a beauty spa. Sorry, that's Aveda. In fact it's the new name for Norwich Union.

Five Alive

Coca-Cola this week unveils a national TV ad campaign for Five Alive, the first for two years...Coca-Cola this week unveils a national TV ad campaign for Five Alive, the first for two years ... viewers are shown Orangraptang Lilem , a five-coloured, imaginary fruit which combines the different fruit flavours and has previously only been available to islanders. The new ad coincides with Five ...

Is Five stuck on five in fifth?

All things considered, Five has achieved a lot. Carving out its share from the highly competitive...the story stops? Has Five now joined the ranks of "traditional television" whose share can only go down ... a suite of channels to help pay for and cross-promote expensive shows. Like Sky, Five has been ... , makers of some of the best known shows on British TV - real ratings drivers for Five's competitors ...

Demand Five to be new Five Download

LONDON - Five's video-on-demand service, Five Download, is to be relaunched as Demand Five in late...Demand Five will offer a 30-day catch-up service for programmes from Five and digital channels Five US and Fiver, as well as hundreds of hours of archived content from its channels. Five aims to sign ... . Demand Five s content, available on a streamed or downloadable basis, will comprise Five soaps Neighbours ...

Five at ten

, five's decade on air has been far more than 'films, fucking and football'...., Channel 5's long-running soap opera. Family Affairs, the first modern soap to run five days a week ... of Commons?" It was during the early part of this decade that Channel 5, rebranded as five in 2002, hit its ... . CSI, along with later acquisitions such as House, was to prove a hit with UK audiences and gave five a ...

Strategy verdict - Five

Broadcaster: Five...Channels: Five Life and Five US 4 out of 5 In most walks of life, the Highlander theme of "There can be only one", holds true. Unfortunately, for too long Five has subscribed to this principle ... , compression technology and content/product, have all delayed Five's arrival in this space. It is truly late ...

Five Live relaunches website

Five Live relaunches website...BBC Radio Five Live has relaunched its website with more news, information and games giving its ... and play 'Producer Panic' where they get to take on the role of a Five Live producer trying to pull together a show. The website also allows users to go on a virtual tour of the Five Live studios ...

Five considers channel changes

Five is examining plans to refresh its on-air creative branding, with new idents being considered...three TV channels. Five Life is expected to be the most affected, with a name change for the channel currently under consideration. Sources close to the broadcaster said Five Life could be repositioned as a general entertainment channel. Five Life launched in October 2006 featuring pre-school strand Milkshake ...

Five launches +1 services

LONDON - Five has become the latest broadcaster to announce the launch of time shifted services...Five Life + 1 and Five US + 1 will launch on satellite this autumn. Since the digital channels launched in October 2006, they have attracted more than 25 million viewers. Five US shows American television including films, the CSI franchise and the popular comedy House. Five Life offers a mix ...

Media Lifeline: FIVE

Over 11 years, FIVE has had five marketing chiefs plus a fair few identity changes....as the chief executive in October 2008. The lower-case five now becomes FIVE and comes in a range of colours ... to take up the reins at UKTV Living. She is succeeded by Sky's commercial supremo and five's former sales ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.