Media360: MediaVest's Steve Parker on the importance of strategic insights and data
29 May 2012 | by Arif Durrani
of financial returns to the business over the next three to five years. Parker noted this is an approach ...
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the hashtag #startmeup. The campaign was filmed at five different locations in South Florida in the US ...
of financial returns to the business over the next three to five years. Parker noted this is an approach ...
in the contactless space. She said: "We ve been offering contactless payment for five years, and 2012 is a big ...
, who has filmed ads for Adidas and music videos for Lily Allen. The filming was done over five days ...
The 'Five Friends, One Mountain and a Very Big Inflatable campaign by Fallon features a group of friends working together on the pointless task of carrying an inflatable character up a steep rocky ... a five-year hiatus. Cadbury's Wispa Facebook page will feature "behind the scenes" shots ...
Speaking at the Media360 Conference last week, Collins, who was promoted to the managing director role from the position of managing partner and head of investment in December last year , said she was loving her new role. "It s still new. It s kind of four, five months in. It s absolutely brilliant. We ...
When a user logs onto weather.com via Facebook, or when they enter their name and zip code on the site, The Weather Channel report becomes personalised to the user. It allows users to create five personal tabs for regular weather updates (eg. "ski holiday", "marathon training" etc.) The campaign ...
Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part of its 'Alive' global brand positioning , in the first ad break of 'Homeland' on Sunday. Following the premiere, Channel 4 will air five two-second blipverts in each of the five ad breaks during the show ...
The ad by Brothers and Sisters ran in August 2011 and featured fans watching football matches in a stadium. The voiceover said: "Because you can't always be there, enjoy the new season on five Sky Sports channels and ESPN, all in high definition, only with Sky." The ad offered consumers a free HD box ...
Ryanair claims that the site guarantees passengers the lowest prices on more than 300,000 hotels across Europe. The site compares hotels ranging form small independents to luxury five-star accommodation. O'Leary told Marketing that the brand will be spending 1m on email marketing for the hotels ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.