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GB Paralympic football team to miss out on medal because of lack of sponsor

30 May 2012 | by John Reynolds

There are two Paralympic football tournaments at the London 2012 games - the cerebral palsy seven-a-side and the blind five-a-side tournament. The GB Paralympic football teams, unlike other Paralympic sports, do not receive funding from UK Sport, the body which oversees National Lottery and government funding of sport ...

Omega unveils Start Me Up Olympic drive

29 May 2012 | by John Reynolds

the hashtag #startmeup. The campaign was filmed at five different locations in South Florida in the US ...

Barclaycard returns to TV for PayTag campaign

28 May 2012 | by Alex Brownsell

in the contactless space. She said: "We ve been offering contactless payment for five years, and 2012 is a big ...

Apple welcomes former Dixon boss with £36m 'golden hello'

28 May 2012 | by Nick Batten

The payment consists of free Apple shares, currently worth $562 each, which will be distributed over five years. Browett was paid around 1m last year for running Dixons' retail chains PC World and Currys. He was hired by Apple in January and relocated to California in April, replacing Ron ...

NBA gets serious about cracking UK

25 May 2012 | by John Reynolds

an incredibly exciting evening of entertainment. Where do you think the NBA brand will be in the UK in five ...

Pepsi Max unites football and music stars in Facebook app

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

In the sharable Facebook app users can meet and socialise with the footballers as well as five of their own Facebook friends. The app pulls pictures from the user's profile into a narrative to create a unique experience for every user. The interactive app feeds into Pepsi Max's football campaign, which ...

Novak Djokovic to wear Uniqlo at French Open

24 May 2012 | by John Reynolds

The Japanese clothes maker has struck a five-year deal with Djokovic, which will involve the Serbian tennis star promoting the Uniqlo brand. The deal will also involve Djokovic working on future product lines, as well as developing its functional wear. Uniqlo has previously launched a Twitter ...

Wells & Young's marketing director Chris Lewis leaves for consultancy life

24 May 2012 | by Gemma Charles

Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller, leaves Wells Young's on Thursday 31st May. During his time at the brewer, Lewis oversaw new advertising for Bombardier beer, featuring actor Rik Mayall and created by Karmarama. He also rolled out new ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

For someone five months into a new role, with the task of aligning the marketing of some of the world's biggest technology brands, Philippa Snare seems very relaxed. What makes the demeanour of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ...

Work Debrief - Foster's Brad and Dan get a little help for their good calls

24 May 2012

of dilemmas and featured in five "good call" spots and the launch of Foster's Gold with Holly Valance. With a ... Centre, the user is greeted by five Aussie girls ready to handle their call and get the relevant ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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