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King of Shaves takes on Gillette with online subscription offer

will be able to pay an additional 1 a month to upgrade to the Azor 5 razor model or an Azor S class five ...

Unilever tops 2012 Marketing Society Awards nominations

Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

VIDEO: Ryanair's O'Leary launches hotel comparison site

Ryanair claims that the site guarantees passengers the lowest prices on more than 300,000 hotels across Europe. The site compares hotels ranging form small independents to luxury five-star accommodation. O'Leary told Marketing that the brand will be spending 1m on email marketing for the hotels ...

Sainsbury's targets mothers with Little Ones revamp

into five lifestages pregnancy, newborn, weaning, toddler and pre-school. The new Mum Zone area allows ...

Laithwaites Wine names ex-Lloyds man as marketing chief

Roberts replaces Georgina Hewitt, who left the post in February 2011 to take up a role with Laithwaite's data agency, More2. Roberts reports directly to Laithwaites Wine managing director Glenn Caton. Roberts joins Laithwaites Wine from Lloyds Banking Group, where he spent five years, most recently as head ...

Taming the data deluge

in which consumers 'eat' at this table of information and created five consumer segments based ... OBESITY TNS divides consumers into five groups according to the way they consume data - the 'fast ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

The growth of digital marketing spend in the UK has accelerated to its highest level in five years...Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent 4.8bn in 2011, up by 687m. The 14.4% leap marks the highest growth rate in five years. FMCG became the second-biggest-spending sector on display ads, at just 0.2% less than financial services ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

Specificity, or the precision model, is something I came across about five years ago when I

Marketers need to work on loyalty activation, research claims

Marketers are not doing enough to make customers activate loyalty programmes, with two in five (39

Evidon releases website tracking detection tool

is free, have passed five million since its launch in 2008. Scott Meyer, founder and CEO of Evidon ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.