Foster's set to remake British comedy shows
16 Aug 2010 | by Gemma Charles
, Foster s marketing spend will increase by 35% over the next five years. Click here for Editor ...
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Coca-Cola axes Rooney campaign following prostitute allegations
04 Oct 2010 | by Mark Banham
of five books over a 12-year period. The Manchester United and England striker put in a lacklustre ...
Sheffield Arena to become Motorpoint Arena
11 Aug 2010 | by Jacob Mathias
the venue for the next five years as the Motorpoint Arena.
Children's Food Campaign spoofs Change4Life ads
11 Aug 2010 | by Gemma Charles
submitted while a second reads "Chocolate, crisps, fizzy drink, biscuits, sugar pops: that's my five a day ...
Profile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
authors on five consecutive evenings at 6.30pm. The fact that the project was judged more experimental ...
Digital Work: From brief to browser
13 May 2010
cent of users have visited the site more than five times and there have been 622,039 total visits ...
Contact Centre Leagues 2010
05 May 2010 | by Melanie May
, and with emails, while there might be five points to cover, it's up to them how they do it.' However, the work ... in the product. The approach achieved five times as many leads via half the number of customers, and improved ...
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
, it was the Virgin brand that prevailed. Strategy five: luck. OK, it's not exactly a strategy, but it is a fact ...
Digital Report: Keep your affiliates onside
28 Apr 2010 | by Andrew McCormick
importance. FIVE TIPS FOR AFFILIATE SUCCESS * Use a reputable affiliate network or agency - Draw ...
Opinion: The Marketing Society Forum
21 Apr 2010 | by Staff
Chocolate manufacturer Cadbury is looking to open up to 60 licensed cafes across the UK over the next five years, drawing on brand loyalty to take on established names such as Starbucks and Costa. MAYBE - Wendy Lanchin, Planning and strategy director, The Marketing Store London Product brands have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
