Futura Foods calls in Brazil PR to promote Greek cheeses
22 May 2012 | by Sara Luker
in 2010-11. Despite this, only 11 per cent of British households regularly buy feta and less than five per ...
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Sector Insight: Cider
22 May 2012 | by Jane Bainbridge
Five Key Trends Growth . In a declining alcohol market cider is the ray of sunshine volume sales rose 24% between 2006 and 2011 and value up from 1.7bn to 2.4bn. Flavours . A key area ... of those all important 12 -24 year old drinkers. Source: Mintel Top five cider brands by off ...
Media360: Claudine Collins on being followed by Rubins and Parker
22 May 2012 | by Maisie McCabe
Speaking at the Media360 Conference last week, Collins, who was promoted to the managing director role from the position of managing partner and head of investment in December last year , said she was loving her new role. "It s still new. It s kind of four, five months in. It s absolutely brilliant. We ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value, with Shell the only one to climb the table and Barclays dropping off the list. By contrast, the top five global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'
21 May 2012 | by Arif Durrani
two million UK adults over the past five years, to reach more than 24 million people. This estimated ...
Chinese telecoms giant Huawei in comms review
18 May 2012 | by Sara Luker
The company currently uses Fleishman-Hillard for both remits as well as for its consumer PR and device activities. Huawei media relations manager Yingying Li told PRWeek: The time is right for us to look and see what is out there agency-wise. We ve not reviewed our PR agencies for four or five years ...
Center Parcs picks Red after eight years with Halpern
18 May 2012 | by Hannah Crown
five years, but said the new site would 'probably be it for the UK in terms of future expansion. Red ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
growth story, but is between four and five years behind China. Sheraton has a strong presence ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
s Angels and Hawaii Five-O are back. In the UK the Dunlop fashion brand and Dewhurst butchers are being ...
Public Affairs: Jefferson staff set up shop
18 May 2012
Five former Jefferson employees have launched a new agency, taking a number of its clients along..., in an arrangement which Wild described as 'amicable'. Wild said: 'I'd been at Jefferson for five years and I felt ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
