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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

stellar over the next five years. Energy for the day. Energy for the brand. Look at the amazing ...

Unilever tops 2012 Marketing Society Awards nominations

Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Marketing Guru on... why meaningless brand surveys do not matter

bank and the money-pit that is my French summer house. But a meaningful, global brand, at number five ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

Specificity, or the precision model, is something I came across about five years ago when I

AdConnection challenges media owners to make five minute 'innovation' pitch

The competition will be held on 8 March at AdConnection's offices. Media owners will have five minutes to present a new and innovative media solution from their organization. The AdConnection team ... challenge will really put the media to the test. "Five minutes is a short amount of time and we look ...

Demand side platform Turn gears up UK operations

, rather than its other offering, the data management platform (DMP), the Turn Audience Platform. Five ...

Ipsos completes acquisition of Synovate

, the acquisition is a timely one for the Asia-Pacific region, said Liu. "In the past five years, the research ...

Siemens launches global B2B media pitch

for around five years. On a local level, MediaCom handles UK planning and buying for the Siemens range ...

Media Week introduces paid subscription model

to registering. Upon registration, users can access a further five stories, as well as sign up for email bulletins and comment on the site. Registering also gives users access to a five-day free trial, free access ...

Magna tips global ad market to grow 5.2% in 2011

The division has revised down its previous forecast of 5.6% annual growth, but upgraded five-year growth rates from the 6.3% forecast in 2010 to 6.8%, thanks to the continuing growth of emerging markets ... prediction of 1% growth. However, over the next five years, newspapers and magazines are expected to grow 1 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.