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The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value, with Shell the only one to climb the table and Barclays dropping off the list. By contrast, the top five global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ...
Five Key Trends Soap. Liquid varieties are used by eight out of ten adults and although penetration of bar and liquid soap remains similar, sales of liquids far outstrip bars. Essentials ... , management and export including five years managing Marmite, Pot Noodle and Peperami before joining the skin ...
said: "Conceived five years ago, in the days before green saturation, it is essentially a clumsy ...
will be able to pay an additional 1 a month to upgrade to the Azor 5 razor model or an Azor S class five ...
Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...
, "Five out of 10 girls will stop doing everyday activities because they feel bad about how they look. Let ...
Association reveals five main consumer gripes about advertising: bombardment, intrusiveness, poor creativity ... at marketingmagazine.co.uk/reinventingmarketing - Multichannel: the danger within - Five ways to waste money ...
, consumer confidence and wider society. Here we highlight five key conference themes. Click to read ... investigation into phone hacking, warned brands that their advertising freedoms were still under attack, five ...
The show is presented by designer Catherine Gee, who oversees a surprise home makeover, whereby a team of experts decorate several rooms in 60-minutes while the owner is away. The sponsorship, which was negotiated by independent media agency John Ayling Associates, will include five, 10 and 15-second idents ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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