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Profile: Big Apple to Orange - Scott Jacobson, PR director, Orange

As marketing communications director, Scott Jacobson helped launch Coke's Dasani bottled water brand in the US, five years prior to its fiasco-riddled UK entry. But after his first month at Orange, he struggles to describe how he will direct PR to differentiate the firm from equally trendy rivals ...

Ex-Ketchum SV-P joins Orange

to found marcoms consultancy Pretium Consulting. He spent five years working for Coca-Cola, latterly ...

Campaign: Mobile brand frames pictures with fashion - Promotion

of miles to stand outside Earls Court for five hours,' she tells PRWeek. 'The Mission team were very ...

T-Mobile hunts chief as Devereux departs

T-Mobile's UK PR chief Elaine Devereux is quitting the German mobile operator after five years....heading up a UK comms team of ten, including a team of five on community liaison. The recruitment comes ...

Campaign: Mall roadshow boosts BT's The Phone Book - Consumer PR

in the 21st century. In each of the nine UK cities visited, two locals spent five days in a 2.5m Perspex box ...

Youth Marketing: Mobile mania

sponsorships, including being headline sponsor of the V Festival for the past five years,' says Virgin Mobile ... mobile jukebox services with five new handsets that let people download, store and play CD-quality tunes ... and services,' says Lewis, who predicts that by 2006, one in three of all five to nine year-olds will own a ...

View From The Top: Another Branson?

of the principles he says he has tried to foster with the company, are the 'Five Fundamental Rules of Carphone ...

Technology: Gadget Revolution

PalmOne, formerly Palm, which has sold five million hand-held devices in Europe over the past seven years ...

STOP PRESS: QBO Bell Pottinger to launch campaign

subsidiary of German telecoms giant Telegate. Director Kevin Read leads a five-strong account team, reporting

CAMPAIGNS: BT highlights Comic Relief involvement - Sponsorship PR

News 24, a CBBC documentary on 14 March, BBC Radio 1 and Five Live, the Daily Mirror and over 50 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.