Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
separate the two. A list of five factors is drawn up. We have reached the penalty shoot-out stage ...
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Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
in the contactless space. She said: "We ve been offering contactless payment for five years, and 2012 is a big ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value, with Shell the only one to climb the table and Barclays dropping off the list. By contrast, the top five global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
Iain Anderson: Lobbying's open book
10 May 2012 | by Matt Cartmell
five years, adding that the agency is now being called on to help financial services brands ... , Tim Weller of Incisive Media. In politics, Richard Chalk, who has worked for five Tory leaders ...
Standard Chartered reviews financial comms brief
03 May 2012 | by Alec Mattinson
strong in-house team over the past five years and the nature of support we need has probably changed ...
RSA Insurance Group cuts comms team by 60%
02 May 2012 | by Sara Luker
The group, which owns the More Th n insurance brand, has reduced its group corporate comms function s headcount from five to two. UK Western Europe external comms head Simon Kutner and his deputy Carla Evans have been made redundant. Both were unavailable for comment. Bart Nash, group UK ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...
HSBC picks Hill+Knowlton for Cutty Sark work
24 Apr 2012 | by John Owens
to finance trade with the West five years before the Cutty Sark first set sail in 1870. We still see ...
Hiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
ad format, which acts as a back-drop to websites, surrounding the webpage, offered five times ...
Multitrip.com in tie-up with Real Radio
10 Apr 2012 | by Nick Batten
campaign running in five key airports and on buses across the UK. Yvonne McCusker, radio sales manager ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
