Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
The Red Brick Road's follow-up to its Harvey the dog ad for Thinkbox makes a new entry at number five.
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value, with Shell the only one to climb the table and Barclays dropping off the list. By contrast, the top five global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
Autoglass appoints new marketing director
09 May 2012 | by Matthew Chapman
after almost five years at the glass-repair specialist. She joined in November 2007, following stints ...
Marketing's top five Jubilee initiatives
08 May 2012 | by John Reynolds
the occasion with tailored brands to mark the occasion. Here Marketing looks at five of the best.
Jaguar to air Homeland-themed ad
03 May 2012 | by Maisie McCabe
Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part of its 'Alive' global brand positioning , in the first ad break of 'Homeland' on Sunday. Following the premiere, Channel 4 will air five two-second blipverts in each of the five ad breaks during the show ...
We'll Call You: Land Rover
02 May 2012
200 of these available globally, and just five in the UK. Mktg If I am interested in buying one ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
highest-ever market share of 5.34% and becoming a top-five manufacturer for the first time - overtaking ...
Honda seeks social media agency to create 'fun' online presence
12 Apr 2012 | by Sara Luker
to shortlisted agencies with two to five of those being invited to pitch. Berry said she hoped to have ...
Volvo 'unboxing' by Mindshare Worldwide
10 Apr 2012
The five webisodes highlight the car s unique features. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
