Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
-content series on MTV, entitled New Battles, New Armour. In addition, the brand recently struck a five ...
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Young forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
on the radar of the young. Five years ago only 21% of 11-19 year olds were worried about unemployment ... . At the same time, more teens are actually enjoying saving money - an increase of 7% in the last five years ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value, with Shell the only one to climb the table and Barclays dropping off the list. By contrast, the top five global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
s Angels and Hawaii Five-O are back. In the UK the Dunlop fashion brand and Dewhurst butchers are being ...
Luxottica holds pitch for global media account
17 May 2012 | by Maisie McCabe
. It is understood that the review could take up to five months, with Luxottica starting to work with the new agency ...
PHA Media picked to promote Nicky Clarke hair styling range
14 May 2012 | by John Owens
The agency will be working with Clarke and Pulse Home Products to promote the collection, which includes straighteners, dryers and rollers, following a five-way pitch shoot-out. The brief will cover the entire electrical product collection, promoting the range to a variety of media channels, with a ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
The Facebook campaign will help make five peoples' wishes a reality, by providing the support or funding to help them achieve their ambitions, including learning a new skill, starting a fresh career ... centre's Facebook page, with the best five being given the necessary support or funding to make dreams ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
the sports bra. Measurement and evaluation In five months, the campaign generated 40 pieces ...
Sector Insight: Childrenswear
02 May 2012 | by Jane Bainbridge
Five Key Trends Babyboom. UK births boomed between 2006 and 2008, boosting sales of babywear and children s clothing. Strong projected growth of 5-9 year old children will help sales. Pricing . Six in ten parents think price is the most important factor when shopping for their children ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
