Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
stellar over the next five years. Energy for the day. Energy for the brand. Look at the amazing ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value, with Shell the only one to climb the table and Barclays dropping off the list. By contrast, the top five global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
said: "Conceived five years ago, in the days before green saturation, it is essentially a clumsy ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever has received the most nominations in the shortlist for this year s Marketing Society Awards for Excellence. The FMCG giant has been cited in five different categories, including social ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...
One Child Policy 2.0: outlining the implications for marketers
16 Apr 2012 | by Jerry Clode
category in China that has emerged in the last three to five years. Metro-sexualism is more than a passing ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
products will be lower calorie choices Subway has committed to offer five out of its nine Low Fat ...
Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
in the top five of the Superbrands index for the sixth year in a row, though it has slipped from third ...
Tom Kelly - No more cat and mouse
09 Feb 2012 | by Matt Cartmell
report. Five hundred pages later, I'm not sure that the second report issued all these years later ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
