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Q&A: Tony Wang, general manager Twitter UK

, the online retailer, has good examples of flash sales and cleared inventory dramatically faster and more cost ...

Nike marketing boss attacks 'institutionally analogue' businesses

Stefan Olander, vice-president of digital sport at Nike (below right), is sporting a Nike+ Fuel wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which tracks the wearer's activity through a sport-tested accelerometer, is still flashing red. This means ...

Paul Smith

colours are set off by the dark wood floors, and the flash of colour on a buttonhole is set against a ...

Marketing Promotion: How ad clearance helps brands

on duration of hold or font size. We will also do some smaller jobs on fixing ads that fail on flashing images ...

How brands are innovating their way out of the 'squeezed middle'

, argues Morley. He identifies P G's decision to add Febreze freshness to Flash products as a 'unique ...

Boris teams up with P&G to kick off capital clean-up

household brands Flash, Febreeze and Ariel. A Flash "landmark" on the Southbank will draw attention ...

Santander targets females with 'more human' marketing strategy

day, you save", with flashing clips of real people and fictional characters, to convey the message ...

Revolution: Special Report - Battle of the brands

there are no Flash links, there are 15 banner sizes. the banners available to publishers. 8/10 6 ...

P&G chief lays out $1bn marketing efficiency vision

of the past 10 quarters". P G brands include Gillette, Febreze, Oral B, Old Spice, Pantene, Ariel and Flash ...

Sector Insight: Surface cleaning and care

and is now responsible for the marketing and commercial activity across Flash, Febreze, AmbiPur and Viakal ... Flash: Hard surface market leader with about a quarter of the market, it s active NPD, including a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.