Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
' products such as the GTR and Leaf electric vehicle. We've also created some flipping good marketing ...
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Innovation at the speed of thought
10 May 2012
you could be doing better. But the flip side of that is that often the best way to find out about a ...
MAGAZINE ABCs: Digital editions make impact
23 Feb 2012 | by Katherine Levy and Alasdair Reid
, the home and bridal sectors showed growth of 1.1% and 3.1% respectively. On the flip side, what ...
Think BR: Why we are all so over Innocent
20 Feb 2012 | by Ben Branson
innovators flip stereotypes, displaying an intrinsic understanding of the category rules so they can break ...
Sofa retailer to push 'test drive' app
01 Feb 2012 | by Matthew Chapman
Users can browse the Harveys range from within the app and superimpose the products on their phone's photo-capture screen to view the product in any given space. The image can be flipped, depending on perspective, and users can try out different colour schemes. The idea for the app was conceived ...
Mind the generation gap
27 Jan 2012 | by Nicola Clark
% of media vacancies are likely to be filled by graduates who already work for the employer. The flip ...
Helen Edwards: Retailers do not 'leak consumers', they lose them to brands doing it better
18 Jan 2012 | by Helen Edwards, PPA Business columnist of the year
, but these are merely the flip-side of their latent strengths: the power to turn shopping into an exciting, immediate ...
SHIFT: What marketers need to know about Facebook Timeline
11 Jan 2012 | by George Nimeh
for users to flip their data to rival sites, and with the rise of competitors like Google+, it is not hard ...
My Desk: Gerry Moira
21 Oct 2011
that I flip every day. I'm aware that there's a fine line between a memento and a shrine, and sometimes I ...
Private Equity: Asset strippers or brand builders?
14 Sep 2011 | by David Benady
switched focus from 'stripping and flipping' companies with tangible assets to buying those with intangible ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
