Social video: Disruption in the media economy
05 Mar 2012 | by Suzanne Bidlake
. DB: The model has been flipped on its head. Instead of a brand being central, now it s the consumer ...
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Innovation at the speed of thought
10 May 2012
you could be doing better. But the flip side of that is that often the best way to find out about a ...
MAGAZINE ABCs: Digital editions make impact
23 Feb 2012 | by Katherine Levy and Alasdair Reid
, the home and bridal sectors showed growth of 1.1% and 3.1% respectively. On the flip side, what ...
Transparent life: Fusing our digital and physical selves
16 Feb 2012 | by Mel Exon
, Layar. Flipping several years forward, the panel discussed the unimaginably rich data future ...
Publicis Groupe acquires Middle East digital agency
01 Feb 2012 | by Daniel Farey-Jones
Publicis Groupe has acquired Flip Media, a digital agency network in the Middle East...Flip Media provides end-to-end solutions, including digital strategy, digital design ... production services for creative agencies. Flip will be folded into Leo Burnett Worldwide and will retain ... ' Middle East North Africa CEO, Raja Trad. Tom Bernardin, CEO of Leo Burnett Worldwide, said: "Flip ...
My Desk: Gerry Moira
21 Oct 2011
that I flip every day. I'm aware that there's a fine line between a memento and a shrine, and sometimes I ...
Punter appeal - Publicis UK
08 Jul 2011 | by Katherine Levy
as much by men. On the flip-side, an ad for the Army, which recreates a real-life scenario ...
How should agencies sell themselves?
03 Jun 2011
precariously balanced some campaigns are," he explains. "If something flips negative, you have a phenomenon ...
Richard Exon: In marketing terms, modern politics is a category in decline
20 May 2011 | by Richard Exon, the chief executive of Rainey Kelly Campbell Roalfe/Y&R
for the future and Labour for the past. Blair did it when he simply flipped that characterisation. Obama did ...
Evian returns with global 'Baby Inside' campaign
19 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
Evian has followed up its phenomenally popular "roller babies" ad with a new spot that flips adults
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
