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Nissan's soaring sales: the strategy behind the success

' products such as the GTR and Leaf electric vehicle. We've also created some flipping good marketing ...

Sofa retailer to push 'test drive' app

Users can browse the Harveys range from within the app and superimpose the products on their phone's photo-capture screen to view the product in any given space. The image can be flipped, depending on perspective, and users can try out different colour schemes. The idea for the app was conceived ...

Mind the generation gap

% of media vacancies are likely to be filled by graduates who already work for the employer. The flip ...

Helen Edwards: Retailers do not 'leak consumers', they lose them to brands doing it better

, but these are merely the flip-side of their latent strengths: the power to turn shopping into an exciting, immediate ...

SHIFT: What marketers need to know about Facebook Timeline

for users to flip their data to rival sites, and with the rise of competitors like Google+, it is not hard ...

Private Equity: Asset strippers or brand builders?

switched focus from 'stripping and flipping' companies with tangible assets to buying those with intangible ...

Brand Health Check: BlackBerry

with the Flip video camera, discontinued by Cisco earlier this year. RIM's consistent failure to provide a ...

Brand Health Check: Best Buy

unforgiving environment. On the flip-side, Best Buy is hardly new to this game - it has 950 stores in the US ...

Alan Mitchell Reinventing marketing: Brands must share data to succeed

, for example, flips the old business model by turning free access to data for consumers into an invitation to a ... loyalty and open up fresh revenue streams. The flip-side of the coin is that if incumbent brands don ...

Helen Edwards on Branding: Consumers are bad losers

respondents to take part in a coin-flip wager: heads, they win X; tails, they lose 100. What, on average, do ...

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