Private Equity: Asset strippers or brand builders?
14 Sep 2011 | by David Benady
switched focus from 'stripping and flipping' companies with tangible assets to buying those with intangible ...
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Think BR: Why we are all so over Innocent
20 Feb 2012 | by Ben Branson
innovators flip stereotypes, displaying an intrinsic understanding of the category rules so they can break ...
Sector Insight: Men's grooming
15 Sep 2010 | by Jane Bainbridge
products, which are more likely to be put on promotion. However, on the flip side, job insecurity may have ...
Brand Health Check: Bold
12 May 2010 | by Alex Brownsell
products and flip-flopping through straplines such as 'Wake up and smell the laundry' and 'Part ...
Lynx 'Get In There' by Bartle Bogle Hegarty
22 Sep 2009 | by Staff
s deodorant and bodyspray sales. On the flip side, losing teenage loyalty could be seriously damaging ...
Biggest brands: Top 100 global brands by value 2009
28 Apr 2009 | by Nicola Clark
%) followed by cars (-22%) and financial institutions (-11%). On the flip side, mobile operators experienced ...
Marketing's Reader survey takes industry pulse
10 Mar 2009 | by Nicola Clark
marketing over the coming year. On the flip-side, almost 66% of marketers believe that TV advertising ...
Men's skincare brand Bulldog sponsors David Mitchell's online sketches
29 Jan 2009 | by Sarah Johnson
-award-winning comedian David Mitchell for a branded comedy show, hosted by online men's magazine Channel Flip....The show, called David Mitchell's Soap Box, will consists of three to five minute comedy sets by the Peep Show on a range of subjects from football to personal hygiene. It will run for 20 weeks and is available to download free from a number of sites, including iTunes, FHM and Channel Flip from 6 February ...
Rapp scoops direct business for Malibu
04 Dec 2008 | by Matt Williams
DM pack which contained a pair of flip-flops and a sample of the drink. ...
Adwatch review: Aldi
11 Nov 2008
-worth of flip-charts to prove this - is not a thing. Value, it seems, is an equation. So how does Phil Vickery ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
