FitFlop turns to The Brooklyn Brothers in bid to move into fashion
29 Mar 2012 | by John Owens
that the company had grown from making flip-flops into a wider range that included trainers and hi-tops. We ...
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Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
' products such as the GTR and Leaf electric vehicle. We've also created some flipping good marketing ...
Sue Garrard: From pensions to Pot Noodles
23 Feb 2012 | by Matt Cartmell
Very jammy - that is how Sue Garrard defines a career in which she seems to have effortlessly flip-flopped from one top comms role to the next, modestly laughing off suggestions that it might have anything to do with talent. Others attributed it to her knack of finding the 'penny-drop moment' - ideas ...
Think BR: Why we are all so over Innocent
20 Feb 2012 | by Ben Branson
innovators flip stereotypes, displaying an intrinsic understanding of the category rules so they can break ...
Helen Edwards: Retailers do not 'leak consumers', they lose them to brands doing it better
18 Jan 2012 | by Helen Edwards, PPA Business columnist of the year
, but these are merely the flip-side of their latent strengths: the power to turn shopping into an exciting, immediate ...
Alan Mitchell Reinventing marketing: Brands must share data to succeed
29 Jun 2011 | by Alan Mitchell
, for example, flips the old business model by turning free access to data for consumers into an invitation to a ... loyalty and open up fresh revenue streams. The flip-side of the coin is that if incumbent brands don ...
Helen Edwards on Branding: Consumers are bad losers
05 May 2011 | by Helen Edwards
respondents to take part in a coin-flip wager: heads, they win X; tails, they lose 100. What, on average, do ...
Evian returns with global 'Baby Inside' campaign
19 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
Evian has followed up its phenomenally popular "roller babies" ad with a new spot that flips adults
Profile: Everything but the kitchen sink
13 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
% of the business and Europe about 30%; today it's flipped. The European business has grown quickly through our ...
The Marketing Society Forum: Do copycat brands reflect a lack of creativity in marketing?
25 Aug 2010 | by Staff
YES - Dave Brown, UK chairman, The Brand Union There is a limit to functional differentiation in packaging for many brands. If you take dairy products, as an example, they tend to have similar colour labels and follow the same category rules. On the flip side of this, many trade brands enjoy a richer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
