Think BR: Why we are all so over Innocent
20 Feb 2012 | by Ben Branson
innovators flip stereotypes, displaying an intrinsic understanding of the category rules so they can break ...
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Sue Garrard: From pensions to Pot Noodles
23 Feb 2012 | by Matt Cartmell
Very jammy - that is how Sue Garrard defines a career in which she seems to have effortlessly flip-flopped from one top comms role to the next, modestly laughing off suggestions that it might have anything to do with talent. Others attributed it to her knack of finding the 'penny-drop moment' - ideas ...
Private Equity: Asset strippers or brand builders?
14 Sep 2011 | by David Benady
switched focus from 'stripping and flipping' companies with tangible assets to buying those with intangible ...
Evian returns with global 'Baby Inside' campaign
19 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
Evian has followed up its phenomenally popular "roller babies" ad with a new spot that flips adults
Tango ties with Odeon in cinema promotion for new film Paul
17 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
a competition to win a flip video camera. Anjna Maisuria, Tango activation manager at Britvic ...
Brand Health Check: Rice Krispies
02 Feb 2011 | by Rachel Barnes
allies and helped give kids the good stuff they needed. But the past few years of flip-flop performance ...
Viral View: Switching screens - when will video advertising go mobile?
19 Mar 2010 | by Jimmy Maymann
horizontal rotations inside two vertical flips while grabbing. If these terms make your head spin you can ...
Could crowd-sourcing be a useful way to generate advertising ideas?
10 Nov 2009 | by Staff
be a great source of inspiration and creative spark. The flip side, however, is that if you asked a ...
Youth marketing: four trends in reaching the CyberGens
22 Sep 2009 | by David Benady
more willing to flip between brands. However, they will return if the reward is right. Brands can ...
EBLEX launches virtual steak cooking iPhone application
31 Jul 2009 | by Kate Nettleton
, if they take their eye off their iPhone, the steak can be entirely incinerated. While cooking users can flip ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
