Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ...
Class of 2012
22 Mar 2012
in managing a portfolio of FMCG brands including Flora, Flora pro.activ, Colman's, Stork and Bertolli. Her ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
hummingbird , which is able to nimbly fly among flora and fauna in the form of petrol pumps, road signs ...
Unilever ups ad and promotional spend by £124m
02 Feb 2012 | by John Reynolds
Unilever, the owner of brands including Ben & Jerry's and Flora, said it spent an extra €150m (£124...Flora and Stork. Unilever's bottom line was hit by 612m ( 506m) in restructuring costs, and the 234 ...
Turkey of the Week - DDB UK/Flora
26 Jan 2012
Maisie McCabe isn't excited by the latest Flora spot by DDB UK:..."The new series of Flora ads promoting pro.activ attempt to stand out by using real people who have made a difference to their cholesterol levels by switching to the spread. However, as much as it makes me happy to hear other people from Yorkshire on the telly, Jean has one of the dullest voices I ...
Unilever follows Lurpak with £10m Flora push
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever is relaunching its Flora portfolio with a £10m marketing campaign to highlight the brand...are available in supermarkets this month, supported by activity to drive the use of Flora in sandwiches ... of the canola, linseed and sunflower oil used in its spread. Alastair Mckerrow, brand manager for Flora ... investment in Flora Original and Flora Light, with both new products comparing favourably on taste ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
.com VCCP 21 10 Marks Spencer RKCR/Y R 19 11= Flora Cuisine DDB ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
. Flora, Vernon Kay "It looks a bit weird, doesn't it?" Kay says to his mum in this ad when she shows him the new Flora Cuisine cooking oil. But, really, the weirdest thing is why Unilever and DDB UK ...
Where art meets advertising
02 Dec 2011 | by Christopher Lockwood
Flora or Telecom Italia by Chris Cunningham, the stunning "Parallel Lines" short film series created ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
