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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...

T-Mobile tops most popular YouTube ads in UK

06 Dec 2011 | by Sarah Shearman

, Twinings, Flora and Nokia. Dara Nasr, industry head of display for YouTube UK said 2011 had been "a ... BBDO 9. Flora, 'Flora Cuisine Vernon and Gladys introduce a new way to cook' by DDB UK ...

Flora 'Flora Cuisine' by DDB UK

07 Apr 2011

Flora has launched its Flora Cuisine line with a new campaign by DDB UK starring TV presenter...Initially unsure about the creamy appearance of Flora Cuisine in the pan, Vernon is won over by Gladys assurance it is good for his health and tastes just as delicious too. The campaign is supported at launch by Yahoo, MSN and YouTube home-page takeovers as well as rich media online video alongside a ...

Tribal DDB picks up Flora/Becel digital business

25 Mar 2011 | by Daniel Farey-Jones

Unilever has moved the global digital account for its Flora/Becel brand from Ogilvy to Tribal DDB....The change was brought in because DDB is the existing strategic agency on the brand, according to the client. Andy Porteous, senior vice-president of global brands spreads and dressings, said: "On Flora ... to Unilever. Porteous said: "Indeed, we are pleased with the work that Ogilvy has done on the Flora ...

AOP SUMMIT 2010: Unilever marketer sets out consumer media manifesto

15 Oct 2010 | by Daniel Farey-Jones

, later revealing the Flora brand is about to engage on a big mobile push around its heart age theme ...

Sorrell questions commercialisation of social web

25 Jun 2010 | by Mark Banham and Arif Durrani

Speaking at one of the closing sessions of the 57th Cannes Lions Advertising Festival, Sorrell was in conversation with WPP client Keith Weed, the new global chief marketing officer of Unilever, the company behind brands including Wall's ice cream, Marmite, Persil, Lynx and Flora. Sorrell said: "It strikes me ...

Trading Places (12 Mar): This week's people moves in advertising, marketing and media

12 Mar 2010 | by Staff

) Reader's Digest 's UK advertising director Flora MacMillan is one of nine staff to be made redundant ...

OgilvyOne's Rona departs for Tribal DDB

14 Jan 2010 | by Sara Kimberley

Rona, who is still at the WPP agency, will join Tribal DDB in February and will be responsible for expanding the agency and driving digital growth across the DDB Group. At OgilvyOne Rona is responsible for overseeing the Unilever digital marketing account for brands such as Dove, Persil, Flora/Becel, Hellman ...

Haygarth names Matt Barnett head of digital and direct

23 Nov 2009 | by Jacquie Bowser

Barnett has spent the past six months working at Haygarth as a consultant and will start his new role at the agency on 1 December. He joins from OgilvyOne where he headed up the global Unilever account working on brands such as Dove, Flora and Hellmann's. Prior to Unilever, Barnett was director ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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